About Shunya
To create your better self
To put it simply, ‘Shunya’ is a void. In Sanskrit it means emptiness, hollow or zero. However, when we look deeper, we discover the depth of what this really means or what it could stand for.
Shunya wants to lead a modern movement of mindfulness and self betterment using wisdom from the past and tools from the present. We make yoga and fitness accessible, approachable and easy to grasp through a process of gamification, support and shared experience.
'Begin to Better' - Your first step to who you want to be.
The end goal is to create a platform with a thriving community that acts as a support system for its members through the use of technology. Users of the app will find themselves making physical, mental & emotional progress. They will be more motivated and content with their lives as a result of their personal efforts, collective knowledge and the support of the platform.
We are Approachable
We want our members to feel included - like they are a part of something. It should be easy for them to ask questions. We act as coaches, lifting people up. We are direct and easy to understand. We are authentic & don't rely on slang or jargon.
We are positive
We are motivators and energizers. Always look at the bright side of any matter - what works and what can be improved? We celebrate all progress no matter how small. We are empathetic to every individual's personal journey.
Our Humour is Wise
Like a spiritual teacher would simplify complex subjects through metaphors and allegories, we teach by making things accessible and understandable. There is always a lesson to be learned.
Core Values
What are the feelings we want associated with the brand? Each and every asset/collateral we put out must be tied to these core emotional values: - Inclusivity & Approachability - Incremental Progress- physical, mental, emotional - Joy in Growth/Accomplishment -Holistic Approach Shunya - Nothing/everything Community/Together - A Support System Simplicity & Authenticity Health & Fitness Contemplation & Change Tech for good Compassion/Warmth/Encouragement Begin developing your best self
